Meta Pixel is a powerful tool that lets you track user interactions on your website, optimize your ad campaigns, and improve your return on investment (ROI). In this post, we’ll explore the different meta pixel event options that available and recommend the right pages for each meta pixel event.
In this guide, we’ll cover the following topics:
What Is Meta Pixel Event
Meta Pixel is a powerful analytics tool that lets you track user behavior on your website. A Meta Pixel Events is a specific action or conversion that tracked on your website. These events will help you to understand how visitors interact with your website such as viewing a product, adding item into cart, or completing a purchase. By firing specific events, you can capture valuable data to optimize your ad campaign and build custom audience.
Types of Meta Pixel Events
The actions that people take on your site we called it ‘Events’. The Meta Pixel tracks 2 types of events:
- Standard Event:
A predefined action recognized by Meta across all ad products. - Custom Event:
Make a custom action to track the events that not covered by Meta Pixel’s standard events.
Meta Pixel Standard Events
| Meta Pixel Standard Event | Description | Recommended Pages |
|---|---|---|
| Add Payment Info | Adding payment Information during checkout |
|
| Add to Cart | While an item is added into shopping cart |
|
| Add to Wishlist | Adding an item into a Wishlist |
|
| Complete Registration | Sign up an event, email subscription, or registration |
|
| Contact | Getting in touch with your business |
|
| Customize Product | Customizing a product (e.g., choose color/style) |
|
| Donate | Enable a visitor to donate to your business |
|
| Find Location | Help users find one of physical location |
|
| Initiate Checkout | A visitor starts the checkout process |
|
| Lead | Identify a visitor as a potential lead (e.g., form submission) |
|
| Purchase | A visitor completes a purchase and end on a confirmation page |
|
| Schedule | Book an appointment with your business |
|
| Search | A visitor perform a search on your website |
|
| Start Trial | Begin a trial of product/service |
|
| Submit Application | Submitting an application for a product/services |
|
| Subscribe | Sign up paid product |
|
| View Content | Visitors view a key landing, product, content |
|
Read More Articles:
- UnderStanding Retargeting and Why You Need It | Jpress
- Understanding Meta Pixel: Effective Facebook & Instagram Ads
- Google Ads vs Facebook Ads: Which One Is Right for You?
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