Benefits of having a website for business in Pontian
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The name Pontian is used in the names of two towns in the district, Pontian Besar and Pontian Kechil, of which the latter serves as its district capital.
This town is also site as the observatory to look for the crescent moon to mark the beginning of Muslim month of Ramadhan, Shawwal and Zulhijjah, to celebrate fasting month of Ramadhan as well as the festivals of Eid al-Fitr and Eid al-Adha (the two Eids).
The district used to be the center of fishing, pineapple farms and zpalm oil plantations.
Recently it has transformed into the agriculture, fishing, industrial and tourism sectors. The main economy activities in the district are ecotourism, fishery, marine activities and food processing.
Online Presence 24/7
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers.
It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy.
Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers.
You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate enquiries from potential customers or feedback from existing ones.
You can even upload promotional videos to really engage your customers and sell your business in an effective and cost efficient way.
This is also a good way to promote your social media channels and build up a community with your customers
Improve Business Credibility
A simple way to view a website is that it is your online business address. This is where your customers, clients and associates go to find you on the Internet.
The Home page identifies your branded value proposition, the About Us page tells visitors all about your business and the Contact Us page informs everyone how to get in touch with you.
It legitimizes your business and improves your credibility. It gives your business an identity and is virtual proof that it exists.
Don’t be mislead into thinking a company page in Facebook is enough to build your credibility. A 2015 survey showed that 84% of consumers believe that having a website makes your business more credible than just a social media page.
Having a website means you have your own domain. In the same survey, 65% of respondents regard a company-branded e-mail as more credible than a generic one.
Efficient Way to Promote Your Business
If you are still using traditional forms of marketing, you are wasting valuable resources, time and money. Traditional forms include press releases, print ads, flyers and distribution Point- of- Purchase materials.
While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, print ads and press releases usually end up in the trash can.
Online marketing is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.
Think of the website as the sun with these online marketing tools as the planets revolving around it. Your online marketing efforts will create inbound avenues to a specified destination place which is your website.
Among the most popular online marketing tools that you can use to create inbound traffic to your website:
- Social Media – Of the 3.5 Billion people online every day, 2.34 Billion or 67% are on social media.
- Blogging – Companies that blogged 16 times a month received 4.5 times more leads than those that blogged 0-4 posts per month.
- E-mail Marketing – E-mail marketing is 40 times more effective in acquiring customers than Facebook.
- Use Videos – Embed a video on your Home page. A video can deliver your messaging content faster and more efficiently than text. Video on a landing page can increase conversion rates by 80%.
Finally, online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse after a few months.
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