Benefits of having a website for business in Perak
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Perak has land borders with the Malaysian states of Kedah to the north, Penang to the northwest, Kelantan and Pahang to the east, and Selangor to the south. Thailand’s Yala and Narathiwat provinces both lie to the northeast. Perak’s capital city, Ipoh, was known historically for its tin-mining activities until the price of the metal dropped, severely affecting the state’s economy. The royal capital remains Kuala Kangsar, where the palace of the Sultan of Perak is located.
As of 2018, the state’s population was 2,500,000. Perak has diverse tropical rainforests and an equatorial climate. The state’s mountain ranges belong to the Titiwangsa Range, which is part of the larger Tenasserim Range connecting Thailand, Myanmar and Malaysia. Perak’s Mount Korbu is the highest point of the range.
Be Where Your Customers Are. They’re On The Web.
The research appears to be convincing. The data shows that the web is almost everywhere.
- According to a 2015 study: about 43% of the entire planet’s population, over 3 billion people, have internet access.
- In the US: a study from March 2018 found that only 11% of Americans do not use the internet. That means that most Americans have internet access, across all demographics (including income).
Even having a fundamental website is helpful. For many people, if they can’t find it online, it doesn’t exist as far as they are concerned.
Being on the web means being able to reach people where they are. That includes smartphones:
- Another study from 2015 found that 64% of American adults own a smartphone.
- In a 2013 study, about half of smartphone owners were using their devices to shop online.
Most websites these days can automatically alter themselves to fit both smartphones and desktop computers. If most of your customers seem to always have a smartphone in their hand, then it is a good idea to be able to reach them directly.
At its simplest, a website provides a quick and easy way of communicating information between buyers and sellers. You can list your opening hours, contact information, show images of your location or products, and use contact forms to facilitate inquiries from potential customers or feedback from existing ones. You can even upload promotional videos to really engage your customers and sell your business in an effective and cost-efficient way. This is also a good way to promote your social media channels and build up a community with your customers
Save Money on Printing
Paper catalogs and brochures can still be helpful in point-of-sale situations, but what if item information changes? It is much easier to have all relevant info on your website, where it will be much cheaper to edit and revise. A combination of print and web marketing materials will likely be the most cost-effective way forward.
Increase Leads From Online
Gaining visitors to your website is good, but gaining customers is even better! With a well-optimized website, you get your potential leads to call, sign up, or purchase a product from your company. You can turn your website into a leading salesperson for your company.
Efficient Way to Promote Your Business
If you are still using traditional forms of marketing, you are wasting valuable resources, time, and money. Traditional forms include press releases, print ads, flyers, and distribution Point- of- Purchase materials.
While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, print ads, and press releases usually end up in the trash can.
Online marketing is faster, more efficient, and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.
Think of the website as the sun with these online marketing tools as the planets revolving around it. Your online marketing efforts will create inbound avenues to a specified destination place which is your website.
Among the most popular online marketing tools that you can use to create inbound traffic to your website:
- Social Media – Of the 3.5 Billion people online every day, 2.34 Billion or 67% are on social media.
- Blogging – Companies that blogged 16 times a month received 4.5 times more leads than those that blogged 0-4 posts per month.
- E-mail Marketing – E-mail marketing is 40 times more effective in acquiring customers than Facebook.
- Use Videos – Embed a video on your Home page. A video can deliver your messaging content faster and more efficiently than text. Video on a landing page can increase conversion rates by 80%.
Finally, online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse it after a few months.
Rather than just being the “corner shop” down the street, having a website (especially a well made one) gives the impression that you are serious, and ready to do business with all kinds of customers. It lends to the credibility mentioned in the survey result above.
Become An Information Resource
If your business is in something of a niche industry, having a website is an excellent opportunity to build your reputation as an authority in your field. Create a blog section on your site with informative articles that take advantage of your experience. Potential customers doing web searches on common problems related to your industry will be more likely to find you – and after they read your blog articles, they’ll see how helpful you can be for them.
Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase. Be the first company that a potential new customer sees when searching for a specific product or service online, and use your website’s contact page or e-commerce features to make purchasing a product or finding a retail outlet easier than ever before.
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