Every small business should be on Facebook. With more than 2.27 billion monthly users, small businesses can use Facebook in a number of ways to promote services, increase customer support and boost recognition.
Using Facebook for business may seem difficult, because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns. It knows a lot about its users (more so than we ever thought), and it uses this information to your advantage when you purchase ads.