As well as inducing trust in buyers, building a website creates opportunities for customers to provide testimonials.

Quite frequently, consumers search for product reviews before making a purchase.

Advertising

Tools like Google AdWords or advertising on Facebook give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods. Be the first company that a potential new customer sees when searching for a specific product or service online

Efficient Way to Promote Your Business

If you are still using traditional forms of marketing, you are wasting valuable resources, time and money. Traditional forms include press releases, print ads, flyers and distribution Point- of- Purchase materials.

While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, print ads and press releases usually end up in the trash can.

Online marketing is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.

Think of the website as the sun with these online marketing tools as the planets revolving around it. Your online marketing efforts will create inbound avenues to a specified destination place which is your website.

Among the most popular online marketing tools that you can use to create inbound traffic to your website:

• Social Media – Of the 3.5 Billion people online every day, 2.34 Billion or 67% are on social media.
• Blogging – Companies that blogged 16 times a month received 4.5 times more leads than those that blogged 0-4 posts per month.
• E-mail Marketing – E-mail marketing is 40 times more effective in acquiring customers than Facebook.
• Use Videos – Embed a video on your Home page. A video can deliver your messaging content faster and more efficiently than text. Video on a landing page can increase conversion rates by 80%.

Finally, online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse after a few months.