1. A Strong, but Limited, Color Palette

This might sound rudimentary, but color schemes and color usage are very important when it comes to modern web design. A strong color palette will help create cohesiveness between everything your business puts out.

Companies who have both primary and secondary colors have more wiggle room to work with when creating new elements for their website, whether it’s the homepage, landing pages, blogs, or a resource database.


2. Plenty of White Space

This goes along with the last modern website design element, but white space is also very attractive. It doesn’t necessarily even have to be white.

White space is a term used for the amount of “empty” space that acts as a buffer between all the elements on your page, including copy, sidebar, margins, etc. Things should have room to breathe; if your website is crowded, it is very hard to direct the attention of your visitor’s eye


3. Relevant Calls-to-Action

As we hinted earlier, converting visitors into leads and customers is also very important to modern website design, and here’s why: Websites are meant to connect you with the people who are interested in your content, products, and services. Once this connection is made, you want to retain some sort of relationship with these visitors.


4. Clean Backend Coding

This modern website design element is one that you might not notice visually, but one that is probably the most important when it comes to the functionality of your site.

Behind every website is a great deal of coding in the backend that will dictate how your website performs.


5. Design for the User First

This element of modern website design is exactly what it sounds like: You should design your site for the user, not just to boost your rankings. Companies, out of a sense of desperation to get better rankings, tend to do things that are “good” for Google but bad for the user.


6. SEO-Boosting Elements

While I just mentioned that a website should be designed for the user first, it doesn’t mean that SEO doesn’t matter. There are modern website design elements that can greatly improve the Search Engine Optimization (SEO) of your site. A lot of these are invisible to the naked eye and also appear in the backend coding of your pages and posts.


7. Speed Optimization

Optimizing for speed is an imperative design element that should not be overlooked. With today’s technology, people expect things to load immediately, or they’ll probably throw in the towel three seconds later and never return. As a business, you don’t want leads and prospects to think negatively of your brand just because your website is slow.

To make sure your website is fully optimized for speed, here are a few tips:

  • Always optimize a photo, no matter how small it is.
  • Enable compression so files will be smaller and open quicker.
  • Minimize HTTP requests in Google Chrome’s Developer Tools.
  • Choose the proper hosting options, whether its shared hosting, VPS hosting, or a dedicated server.