1. Facebook Organic Reach Is Pretty Much Dead

If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.

Sad, but true.

For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.

Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business.

The good news? You don’t need a huge budget.

Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.

2. Targeting is Amazing

Facebook is much more targeted than you might realize.

Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.

But Facebook can also help you get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. You can:

  • Tap into recent purchase behavior.
  • Get creative with life-event targeting.
  • Use custom audiences to nurture leads and build loyalty.
  • Create audiences that look like your own targets (“lookalike audiences”).
  • Layer targeting options to get super granular with your targeting.

3.  Remarketing = Incredibly Powerful

I said earlier that you’d be crazy not to use Facebook ads. Well, you’d be even crazier to not use Facebook remarketing.

Not familiar with remarketing? Here’s how I explained it last week:

Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

Remarketing is the most powerful way to grow your business. Period.

I’ve seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times.

You’ll want to use remarketing for your hard offers — your sign-ups, consultations, downloads, etc.

Another potentially huge win for retail businesses: combine remarketing with Facebook product ads.

4. Tools Make Managing Ads Super Easy

Many entrepreneurs and business owners I talk to still think Facebook Ads are “too complicated.”

If you’re one of them, maybe a little technology will help convince you otherwise.

In a previous column, I shared five indispensable Facebook Ads tools to more easily create and manage your ads.

Seriously. Give them a try.

Facebook Ads can have huge benefits for all types of businesses.

 5. People Spend a Ridiculous Amount of Time on Social Media

Facebook is too huge for a business of any size to ignore.

Your business needs a Facebook page. You know this — and so do 40 million other businesses. Facebook is where your future customers hang out.

The average person spends 28 percent of his or her time online on social networks — or 1.72 hours per day.

The average American spends about 40 minutes just on Facebook — sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos.

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