10 Must-Haves For Your Business Website In 2020

1. Modern Design

Your site should be user-friendly, responsive, easy to navigate and possess eye-catching photography and graphic elements. The attention span of site visitors is extremely short. You have a small amount of time to catch their attention and give them what they have been searching for. Creating a clean and simple design that’s easy to navigate and give them the answers they need will produce more leads for your business. Plain and simple.

2. High-quality Imagery

Imagery is imperative to your brand and business. It has to be high-quality and web-friendly. There is no room for pixelated, low-grade imagery in today’s digital space. If you are unable to budget for a shoot with a professional, I highly recommend using stock imagery. There are many sites out there that provide free images and they are great!

3. Clear and Concise Copy Writing

The instant a visitor lands on your website they should know 3 things:

1. Who you are

2. Who you serve

For example, Hello! We are (business name) and we help (ideal client) with (what your business does).

As soon as someone visits our website, they know exactly who we are and what services we provide.

4. Speed

Truthfully, this should be a separate blog post in and of itself. SEO is one of those intimidating yet necessary elements that search engines like Google, absolutely love. SEO shouldn’t be ignored. It’s a key part to beating out your competition and driving qualified web traffic to your site.

5. Search Engine Optimization

Linking to your social media accounts on your website is just another way to gain more exposure and more importantly, trust in your business and brand. Having your social icons clearly visible on your website allows visitors to conduct more research on you to determine whether or not they want to work with you. It’s important to note that you do not need to have a presence on every single social media platform under the sun. My general rule is to start with one platform (such as Instagram) and do it well rather than having multiple social media accounts without any quality content. I mean, how often are you really updating your business’s Twitter account these days?

6. Social Media Integration

Linking to your social media accounts on your website is just another way to gain more exposure and more importantly, trust in your business and brand. Having your social icons clearly visible on your website allows visitors to conduct more research on you to determine whether or not they want to work with you. It’s important to note that you do not need to have a presence on every single social media platform under the sun. My general rule is to start with one platform (such as Instagram) and do it well rather than having multiple social media accounts without any quality content. I mean, how often are you really updating your business’s Twitter account these days?

7. Contact Information

This one is so simple but it’s so important! Making sure your phone, address and email information is accurate and functioning properly is crucial to building trust with your business and making a great first impression. I personally prefer to correspond via email and if I email a new business and they don’t respond within 24 hours, I’m gone and moved on to the next business that can help me out.

8. Email Opt-In Form

Okay, this one is my favorite must-have. I think it is by far, one of the most important things you can do for your business. Capturing email addresses from your website and sending out newsletters to your existing, old and new clients is key to create an ongoing, trustworthy relationship and therefore continuing to grow your business. Yes, you’re probably thinking, “I don’t want to annoy my clients with email newsletters” or “I already get so many of these from other businesses and just delete them.” BUT what you need to remember is the individual that signed up for your newsletter and joined your email list did so on their own. They trusted you with their personal email address. They want to know more about you and what your business offers. They want to hear from you! Start capturing those emails if you haven’t already. Trust me when I say they’ll be your biggest fans and devoted clients.

9. Call to Action

Yes, yes, yes! Creating a call-to-action by using a button or link helps to guide your site visitor throughout your website and tells them what you want them to do next and thus creates leads for your business.

10. Testimonials

Last but certainly not least, are client testimonials. Reputation management is EVERYTHING in this day and age. People want to hear from other real people about their experiences with your business. Showcasing client testimonials on your business website help to validate your business and encourages more leads.

Conclusion

The purpose of your business website is to get found by potential clients, educate, build trust, and convert. If your website is not doing these things then there is money being left on the table. Your site is not working to help build your business.